Free Positioning Statement Generator

Fill in six short questions and get a ready-to-use brand positioning statement, a one-line tagline and an elevator pitch. Free, no sign-up, nothing is stored.

What is a positioning statement?

A positioning statement is one or two sentences that describe who your brand is for, what you offer, the result you deliver and why you are different from the alternatives. It is not a slogan for your website, but an internal compass: every choice about your name, design, copy and pricing should fit it.

How to make it stronger

• Be specific about your audience. “Small businesses” is too broad; “hair salons with 1 to 5 employees” works.
• Describe a result, not a feature. People buy the outcome, not the tool.
• Name a real alternative. If you cannot say what you are better than, you have no position yet.
• Test it out loud with three potential customers and adjust the words they don’t use themselves.

Want examples and a step-by-step method? Read our guide on how to write a brand positioning statement, or download the first chapter of our book for free.