Our Story

Custom Design Group, LLC is the leading source for custom apparel and accessories. We are driven by the goal of helping you, your team, school, organization, or business - make YOUR statement. Whether you are stepping onto the court or into an office, we are here to complete your head-to-toe presentation. 

We prioritize customization, quick turnaround, quality products, and competitive pricing. While we specialize in many things, there is one aspect that makes us unique, we were once a customer too. Our kids grew up playing sports and frequently liked to customize their gear. Of course, we could have asked a local manufacturer to complete our order, but the 6-10 week turnaround and the high minimums pushed us to find a better option.

Custom Design Group began our venture in manufacturing and marketing high quality socks. Once our kids wore their customized socks to practices and games, all of their teammates and opponents wanted to customize their own socks as well. We took our acryllic All-Sport athletic socks and added visual design features. We were able to combine a great quality athletic sock with customized designs and quick turnaround times, all 50% below the standard market price.

Though socks were our beginning, we didn't stop there!

With the up and coming demand for customized gear, we have now provided local markets with the gear they want for years. We are now a full service customization company with staff on hand ready to assist with your very own customization needs. We have a range of local and global sourcing options that make us competitive across many regions. To top it all off, we offer many different techniques such as screen printing, direct to garment, 360 3D printing, sublimination printing, embroidery applique, heat transfer and much more which allows us to meet very specific needs. 

SouthPaw Printing Now Part of the Custom Design Group Family

Custom Design Group, LLC and Southpaw Screen Printing & Embroidery in Rock Hill, SC, have announced a strategic partnership effective immediately. This collaboration will help improve workflow capabilities, create an efficient solution to serve the North Carolina and South Carolina markets, and provide customers the best service in team, custom apparel, and accessories in the industry.  

Sandy Britt, Founder of Southpaw, has developed proprietary software over the last eight years that has allowed Southpaw to become the efficient machine it is today. She will be marketing and further developing this software in this endeavor. 

“CDG’s ability to give our sales force branded product to sell to our customer base, coupled with Southpaw’s massive production capability to support CDG’s sales, makes this a wonderful partnership,” said Britt. 

Custom Design Group and Southpaw will sell team apparel, through a partnership with GMA Sales, Inc., out of New Jersey. This merger will allow both companies to expand their team business and hold great customer service as their highest priority. 

CDG and Southpaw will continue to operate under their individual names. They plan to synergize where it will benefit the customer. “Our mission is to provide the best customer experience,” says Rich Stober, Founding Member of Custom Design Group. The companies offer a wide variety of brands and products for teams and corporations. Manufacturing services include screenprinting, embroidery, sublimation, custom socks, and cut and sew. Value-added services include company and team stores, warehousing, pick and pack, in-house design, website fulfillment, and many others.

Stober states, “Southpaw is a 20-year company that has a long, successful history in Rock Hill and the South Charlotte area. Sandy and her team are a pillar in the community for service and quality. Her staff of 24 plus sets the bar high for manufacturing and will allow us to grow.” Known for its strong manufacturing presence in Rock Hill and the surrounding areas, Southpaw will be a major player in breaking into the Charlotte Metropolitan area and beyond. 

“Our overall desire is to become the Southeast’s largest supplier of embellished product to schools and corporations,” says Stober, “merging with Southpaw gives our collective team the footprint to accomplish that goal.”

About SouthPaw

Southpaw is a screenprinting and embroidery company focused on manufacturing and located in Rock Hill, South Carolina. In addition to screenprinting and embroidery, they offer uniform customization, online catalogs, graphic design, and digital printing.


The SouthPaw location can be contacted directly at:

1030 Edwards Street
Rock Hill, SC 29732
(803) 324-5225


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