{"id":9925,"date":"2026-11-10T22:33:37","date_gmt":"2026-11-10T22:33:37","guid":{"rendered":"https:\/\/cdgbrands.com\/positioning-statement-generator\/"},"modified":"2026-11-10T23:24:16","modified_gmt":"2026-11-10T23:24:16","slug":"positioning-statement-generator","status":"publish","type":"page","link":"https:\/\/cdgbrands.com\/nl\/positioning-statement-generator\/","title":{"rendered":"Gratis positioneringsstatement generator"},"content":{"rendered":"\n<script id=\"cdg-autolang\">(function(){try{var K='cdg-lang-choice',p=location.pathname,isNL=\/^\\\/nl(\\\/|$)\/.test(p);\nfunction set(v){try{localStorage.setItem(K,v)}catch(e){}}\ndocument.addEventListener('click',function(e){var a=e.target.closest&&e.target.closest('a,[data-set-lang]');if(!a)return;var l=a.getAttribute('data-set-lang');if(!l&&a.href&&a.host===location.host){var t=\/^\\\/nl(\\\/|$)\/.test(a.pathname);if(t!==isNL&&a.pathname.replace(\/^\\\/nl\/,'')===p.replace(\/^\\\/nl\/,''))l=t?'nl':'en';}if(l)set(l);},true);\nif(isNL)return;var c=null;try{c=localStorage.getItem(K)}catch(e){}if(c)return;\nif(\/bot|crawl|spider|slurp|lighthouse|preview\/i.test(navigator.userAgent))return;\nvar L=(navigator.languages&&navigator.languages[0])||navigator.language||'';if(!\/^nl\/i.test(L))return;\nset('nl');location.replace('\/nl'+p+location.search+location.hash);}catch(e){}})();<\/script>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Fill in six short questions and get a ready-to-use brand positioning statement, a one-line tagline and an elevator pitch. Free, no sign-up, nothing is stored.<\/p>\n\n\n\n<style>\n.cdg-psg{max-width:760px;margin:24px auto;font-family:inherit}\n.cdg-psg label{display:block;font-weight:600;margin:16px 0 6px}\n.cdg-psg small{display:block;color:#5b6573;font-weight:400;margin-top:2px}\n.cdg-psg input{width:100%;padding:12px 14px;border:1.5px solid #c9d1da;border-radius:10px;font-size:16px;box-sizing:border-box}\n.cdg-psg input:focus{outline:2px solid #2a9d8f;border-color:#2a9d8f}\n.cdg-psg .go{margin-top:22px;background:#2a9d8f;color:#fff;border:0;border-radius:999px;padding:14px 28px;font-size:16px;font-weight:600;cursor:pointer}\n.cdg-psg .go:hover{background:#1f7a6f}\n.cdg-psg .out{display:none;margin-top:28px;padding:24px;border-radius:14px;background:#f2f7f6;border:1.5px solid #2a9d8f}\n.cdg-psg .out h3{margin:0 0 8px;font-size:15px;text-transform:uppercase;letter-spacing:.04em;color:#1f7a6f}\n.cdg-psg .out p{font-size:17px;line-height:1.55;margin:0 0 20px}\n.cdg-psg .copy{background:#fff;border:1.5px solid #0e1621;border-radius:999px;padding:8px 18px;font-weight:600;cursor:pointer}\n<\/style>\n<form class=\"cdg-psg\" id=\"cdg-psg\" onsubmit=\"return false\">\n<label for=\"psg-brand\">Brand or business name<\/label>\n<input id=\"psg-brand\" placeholder=\"e.g. Studio Noord\" required>\n<label for=\"psg-aud\">Who is it for?<small>Your ideal customer, as specific as possible.<\/small><\/label>\n<input id=\"psg-aud\" placeholder=\"e.g. self-employed coaches who are just starting out\" required>\n<label for=\"psg-need\">What do they want to achieve?<\/label>\n<input id=\"psg-need\" placeholder=\"e.g. look professional without a big budget\" required>\n<label for=\"psg-cat\">What do you offer?<small>The category people would put you in.<\/small><\/label>\n<input id=\"psg-cat\" placeholder=\"e.g. website and branding package\" required>\n<label for=\"psg-ben\">What is the main result for them?<\/label>\n<input id=\"psg-ben\" placeholder=\"e.g. a website that brings in clients within 2 weeks\" required>\n<label for=\"psg-alt\">What would they use instead?<small>The competitor or alternative.<\/small><\/label>\n<input id=\"psg-alt\" placeholder=\"e.g. expensive agencies or DIY website builders\">\n<label for=\"psg-why\">Why should they believe you?<small>Your proof or what makes you different.<\/small><\/label>\n<input id=\"psg-why\" placeholder=\"e.g. a fixed price and a ready-made brand framework\">\n<button type=\"button\" class=\"go\" id=\"psg-go\">Create my positioning statement<\/button>\n<div class=\"out\" id=\"psg-out\" aria-live=\"polite\">\n<h3 id=\"psg-h1\">Positioning statement<\/h3><p id=\"psg-r1\"><\/p>\n<h3 id=\"psg-h2\">Tagline<\/h3><p id=\"psg-r2\"><\/p>\n<h3 id=\"psg-h3\">Elevator pitch<\/h3><p id=\"psg-r3\"><\/p>\n<button type=\"button\" class=\"copy\" id=\"psg-copy\">Copy all<\/button>\n<\/div>\n<\/form>\n<script>\n(function(){\n var nl=(document.documentElement.lang||'').toLowerCase().indexOf('nl')===0;\n function v(id){return (document.getElementById(id).value||'').trim()}\n function lc(s){return s? s.charAt(0).toLowerCase()+s.slice(1):s}\n document.getElementById('psg-go').addEventListener('click',function(){\n  var f=document.getElementById('cdg-psg'); if(!f.reportValidity()) return;\n  var b=v('psg-brand'),a=lc(v('psg-aud')),n=lc(v('psg-need')),c=lc(v('psg-cat')),r=lc(v('psg-ben')),alt=lc(v('psg-alt')),w=lc(v('psg-why'));\n  var s1,s2,s3;\n  if(nl){\n   s1='Voor '+a+' is '+b+' het '+c+' waarmee ze '+n+'. Het resultaat: '+r+'.'+(alt?' Anders dan '+alt+(w?' biedt '+b+' '+w:' maakt '+b+' het eenvoudig')+'.':'');\n   s2=b+': '+r+'.';\n   s3='Ben je een van de '+a+'? Met '+b+' kun je '+n+'. Ons '+c+' levert '+r+(w?', met '+w:'')+'.'+(alt?' Zonder het gedoe van '+alt+'.':'');\n  } else {\n   s1='For '+a+', '+b+' is the '+c+' that helps them '+n+'. The result: '+r+'.'+(alt?' Unlike '+alt+', '+b+' '+(w?'offers '+w:'keeps it simple')+'.':'');\n   s2=b+': '+r+'.';\n   s3='Are you one of the '+a+'? With '+b+' you can '+n+'. Our '+c+' delivers '+r+(w?', with '+w:'')+'.'+(alt?' Without the hassle of '+alt+'.':'');\n  }\n  document.getElementById('psg-r1').textContent=s1;\n  document.getElementById('psg-r2').textContent=s2;\n  document.getElementById('psg-r3').textContent=s3;\n  var o=document.getElementById('psg-out'); o.style.display='block'; o.scrollIntoView({behavior:'smooth',block:'nearest'});\n });\n document.getElementById('psg-copy').addEventListener('click',function(){\n  var t=[1,2,3].map(function(i){return document.getElementById('psg-h'+i).textContent+': '+document.getElementById('psg-r'+i).textContent}).join('\\n\\n');\n  try{navigator.clipboard.writeText(t);this.textContent=nl?'Gekopieerd!':'Copied!'}catch(e){}\n });\n})();\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">What is a positioning statement?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A positioning statement is one or two sentences that describe who your brand is for, what you offer, the result you deliver and why you are different from the alternatives. It is not a slogan for your website, but an internal compass: every choice about your name, design, copy and pricing should fit it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to make it stronger<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Be specific about your audience. &#8220;Small businesses&#8221; is too broad; &#8220;hair salons with 1 to 5 employees&#8221; works.<\/li><li>Describe a result, not a feature. People buy the outcome, not the tool.<\/li><li>Name a real alternative. If you cannot say what you are better than, you have no position yet.<\/li><li>Test it out loud with three potential customers and adjust the words they don&#8217;t use themselves.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Want examples and a step-by-step method? Read our guide on <a href=\"\/2026\/10\/09\/brand-positioning-statement\/\">how to write a brand positioning statement<\/a>, or <a href=\"https:\/\/cdgbrands.com\/#free-chapter\">download the first chapter of our book for free<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fill in six short questions and get a ready-to-use brand positioning statement, a one-line tagline and an elevator pitch. Free, no sign-up, nothing is stored. Brand or business name Who is it for?Your ideal customer, as specific as possible. What &hellip; <a href=\"https:\/\/cdgbrands.com\/nl\/positioning-statement-generator\/\">Read More<\/a><\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-9925","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free Positioning Statement Generator - CDGBrands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdgbrands.com\/nl\/positioning-statement-generator\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Positioning Statement Generator - CDGBrands\" \/>\n<meta property=\"og:description\" content=\"Fill in six short questions and get a ready-to-use brand positioning statement, a one-line tagline and an elevator pitch. 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